Osaka, Japan – October 2025
At the World Expo 2025 in Osaka, Sri Lanka made a remarkable showcase of its tourism and business potential, integrating cultural promotion with trade and investment opportunities. The country’s pavilion not only highlighted its export industries but also positioned tourism as a strategic driver of economic growth.

Key Highlights:

  • Tourism Integration in Trade Promotion: Sri Lanka demonstrated how tourism complements exports, emphasizing wellness retreats, heritage sites, eco-tourism, and adventure experiences.
  • Investor Engagement: International investors and buyers were presented with opportunities to invest in tourism infrastructure, hospitality, and cultural experiences, enhancing foreign exchange earnings.
  • Experiential Opportunities: The expo highlighted Sri Lanka’s unique offerings such as tea plantation tours, gem trails, Ayurveda and wellness tourism, and heritage experiences in cities like Kandy, Galle, and Sigiriya.
  • Sustainability Focus: Sri Lanka’s tourism promotion included eco-friendly and community-based initiatives, reflecting a commitment to sustainable growth.

Strategic Significance:

By integrating tourism with trade and investment promotion, Sri Lanka presents itself as a multi-dimensional destination for investors. Tourism not only drives foreign revenue, but also strengthens the country’s global image as a culturally rich, safe, and investor-friendly economy.

Economic Impact:
Tourism contributes approximately 5% of Sri Lanka’s GDP and supports over 300,000 direct and indirect jobs. With international arrivals on the rise in 2025, showcasing tourism alongside business forums encourages FDI inflows and international partnerships.

wpChatIcon

Sign In

Register

Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.