Sri Lanka has officially announced a landmark decision to remove the Electronic Travel Authorisation (ETA) requirement for most tourists entering the country, effective from October 31, 2025. This move marks a major turning point for the island’s tourism industry, which has been on a steady path to recovery since the economic and political turbulence of 2022.
A Policy to Boost Tourism Growth
For years, travelers visiting Sri Lanka were required to obtain an ETA prior to arrival — a process that, while digital, often discouraged spontaneous travel and created barriers for first-time visitors. By removing this requirement, the government hopes to make Sri Lanka more competitive against neighboring destinations such as Thailand, Malaysia, and Indonesia, which have already implemented easier entry systems.
According to the Ministry of Tourism, the decision was driven by data showing that simpler visa procedures can increase tourist arrivals by up to 30% within a year. The new policy allows citizens from over 50 countries, including India, the UK, the US, and Australia, to enter the island with on-arrival visa processing or via online pre-approval options without added fees.
Simplifying the Gateway
The government’s intention is clear — to rebrand Sri Lanka as a hassle-free and welcoming destination. Tourists can now plan quick getaways, business visits, or last-minute trips without worrying about pre-authorization delays. This move also aligns with the government’s broader plan to make tourism the country’s largest source of foreign exchange by 2027.
Sri Lanka’s scenic landscapes, cultural heritage, and warm hospitality already draw global attention. The removal of bureaucratic steps now provides a seamless entry point that could finally unlock the country’s full tourism potential.
Economic and Social Impact
Tourism contributes nearly 12% of Sri Lanka’s GDP, employing over half a million people directly and indirectly. The new visa policy is expected to bring in at least 2.5 million visitors in 2026, generating over US$ 4 billion in foreign exchange earnings. This revenue is vital as Sri Lanka continues to recover from the foreign reserve crisis that crippled the economy just three years ago.
Beyond economic numbers, a boost in tourist arrivals supports small and medium enterprises — from boutique hotels and local tour operators to artisans, restaurants, and transport services. Every additional tourist means more income circulating in the local economy, particularly in coastal towns such as Galle, Trincomalee, and Mirissa.
Analysts’ Reactions
Industry experts and tour operators have welcomed the move, calling it “a bold and timely decision.” Many believe Sri Lanka can now attract new markets such as Southeast Asia and Eastern Europe, while regaining momentum from India — historically the island’s largest tourism source.
Travel consultant Anoma Perera noted, “Sri Lanka’s challenge has never been beauty — it’s been bureaucracy. This reform removes that barrier and puts us back on the map as a competitive destination.”
A Vision for the Future
The government’s tourism master plan includes infrastructure development, destination marketing, and the revival of underdeveloped regions such as the Northern and Eastern provinces. Simplified entry procedures are the foundation for this broader strategy.
If executed well, Sri Lanka could transform itself into a regional tourism hub, rivaling Maldives and Bali within the decade.
