Cricket Legend Says Sri Lanka Deserves Global Recognition
When a man who has travelled to every corner of the globe calls your country the best place on earth, it’s worth paying attention.
Former Pakistan cricket captain Wasim Akram – widely regarded as one of the greatest fast bowlers in cricket history – has declared that Sri Lanka deserves to be recognised as the world’s number one holiday destination.
Speaking at the Softlogic Life Investor Forum held at Cinnamon Life Colombo on 16 June 2026, Akram shared his admiration for the island nation and its people.
“I Have Seen the World”
Akram’s comments immediately captured attention.
The cricket legend told the audience:
Coming from someone who has spent decades travelling internationally as a player, commentator, coach and ambassador, the statement carries significant weight.
Akram praised Sri Lanka’s stunning landscapes, rivers, beaches, mountains and cultural richness, describing the country as one of the most beautiful places he has ever visited.
A Relationship with Sri Lanka That Spans More Than Four Decades
What makes Akram’s endorsement especially meaningful is his long-standing relationship with Sri Lanka.
🇱🇰 Wasim Akram’s Sri Lanka Connection: A Love Story Spanning Four Decades
- 1985: First visit as a 17-year-old with Imran Khan’s Pakistan side
- 2016: Served as fast-bowling consultant for Sri Lanka Cricket
- 2022: Joined as brand ambassador for the Lanka Premier League
- 2026: Appointed brand ambassador for Softlogic Life
- Countless returns: As a player, commentator, tourist, and now brand ambassador
- His verdict: “Sri Lanka should be the number one holiday destination in the world”
His connection with the island dates back to 1985 when he first arrived as a 17-year-old member of Pakistan’s national cricket team.
Over the past 40 years, he has returned countless times in different roles, developing a deep appreciation for the country’s people, culture and natural beauty.
Discovering Sri Lanka Again and Again
Although Akram has travelled extensively around the world, he says Sri Lanka continues to surprise him.
During his latest visit, he spent three days filming a television commercial for Softlogic Life using real locations across the country rather than studio-generated backgrounds.
The production showcased some of Sri Lanka’s most spectacular scenery, including locations in Galle and the country’s mountainous regions.
Akram described the rivers, lush greenery and breathtaking views as “the stuff of dreams.”
Sri Lanka’s Untapped Tourism Potential
According to Akram, Sri Lanka has all the ingredients necessary to become one of the world’s leading tourism destinations.
He expressed surprise that the country is not already universally recognised among the top travel destinations globally.
The combination of beaches, wildlife, mountains, history, culture and hospitality creates an experience that few countries can match.
More Than Beautiful Landscapes
Akram made it clear that Sri Lanka’s appeal goes beyond scenery.
“I have visited Sri Lanka many times and I love its people, culture, nature and food,” he said.
For many visitors, it is the warmth and friendliness of Sri Lankan people that leave the strongest impression.
Combined with world-class cuisine, diverse traditions and unique experiences, the island offers something for every type of traveller.
Softlogic Life Partnership Brings Global Attention
The comments were made during the Softlogic Life Investor Forum held under the theme “Big Moves, Big Impact.”
The event brought together investors, business leaders and stakeholders to discuss future opportunities and growth.
Akram was introduced as the company’s newest brand ambassador and praised the organisation’s leadership and vision.
His involvement also helps place international attention on Sri Lanka and its growing business community.
Why This Matters for Sri Lankan Businesses
Akram’s endorsement is more than just a tourism story.
Every international visitor creates opportunities for hotels, restaurants, tour operators, transport providers, retailers and local entrepreneurs.
As global interest in Sri Lanka continues to grow, thousands of businesses stand to benefit from increased visitor numbers and international exposure.
This is particularly important for small and medium-sized enterprises that form the backbone of Sri Lanka’s tourism sector.
The World Should Take Notice
Few people have travelled as extensively as Wasim Akram.
After four decades of visiting Sri Lanka and experiencing destinations across the globe, his verdict remains clear.
Sri Lanka offers extraordinary natural beauty, rich culture, welcoming people and unforgettable experiences.
When a global sporting icon says Sri Lanka “takes the cake,” the world should listen.
Explore Sri Lankan Businesses Worldwide
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Whether you are planning a holiday, seeking professional services, investing, relocating or supporting Sri Lankan-owned businesses, Sri Lanka Directory helps you discover trusted connections globally.
Source: Statements made by Wasim Akram at the Softlogic Life Investor Forum, Cinnamon Life Colombo, 16 June 2026.
